About: Tribal Lee

Brand Story: Tribal Lee – The Journey of Realignment

The Backwards Arrow

At the heart of Tribal Lee is the story of the backwards arrow—a symbol of how many of us live our lives. We often set off on our own paths, driven by ambition, desire, or circumstance, without seeking the true source of guidance. Like an arrow sheathed in reverse, we may take our shot, and by chance, we might even hit a target. But the result is rarely accurate or fulfilling. This arrow represents the countless moments in life when I started without God’s direction. My journey was filled with missteps, success that felt hollow, and goals that didn’t satisfy.

The Turning Point

In the creation of Tribal Lee, God showed me that real success and purpose come from starting with Him. Without His guidance, we are like arrows released without purpose—lacking the true precision needed to hit the mark in life. When we allow God to guide us from the beginning, every action becomes intentional, every goal aligned with our true calling.

Tribal Lee’s Purpose

Tribal Lee is more than just a brand. It is a call to realign ourselves with God’s purpose. It is a reminder that while we may have started backwards, it’s never too late to turn things around. With God at the center, every shot becomes accurate, every step intentional, and every achievement meaningful. Let the backwards arrow remind you: It’s not where you’ve started, but who guides your journey that makes all the difference. With God, even a misaligned path can lead to your greatest purpose.